Fresh is Best! Survey results are in on Cosmetic Treatments...
An interesting new survey shows results that initially seem unusual – that patients in America want the same soft and natural look from their treatments as my local patients in Deepdene and Balwyn!
I say ‘unusual’, because the perception we have here, that is fuelled by media images, is that all celebrities in America look ‘overdone’ to the point of strangeness, which is what we assume the local look there must be.
The survey was commissioned by Galderma, the makers of Dysport® botulinum toxin typeA and dermal fillers, Restylane® and Emervel®. Over 2000 men and women aged 30-50 years old participated in the online survey during February 2016.
The results? …When it comes to facial rejuvenation, fresh is best!
Nearly three quarters (74 percent) of women and men aged 30-50 would be more interested in anti-aging treatments if results looked natural.
Despite reporting that a person with frown lines between the eyebrows looks stressed (39 percent), old (36 percent) and even angry (24 percent) and many realising their face looks older than they feel, few are taking action to learn about treatment options that have natural-looking results. Less than 40 percent of respondents said they would be comfortable talking about their interest in treatment with a healthcare specialist, the survey showed.
This is exactly my experience here in suburban Balwyn!
Every time I see new patients in that age group, they say ‘I don’t want to look done, I just want to look refreshed’, and I have to really counsel and reassure them that it is not necessary to look frozen, which is their greatest fear.
My job as an expert doctor is to spend the time to provide this information to my patients, and explain the nuances of effect that are possible with subtle use of these medicines. I always say that these treatments work best when they give results that are imperceptible to others – we fix problems and refresh appearances, but never give the look of someone noticeably ‘done’ or over treated.
To promote this issue in America, Galderma launched their new Dysport® #breaktheice campaign and infographic to the media through a series of scenarios that show the changing faces of cosmetic treatments including men wanting to remain competitive in the workplace, the #selfie generation and new moms. Galderma also previously launched a “Don't Freeze Me, Dysport® Me” advertising campaign to promote that many people “want to lose their frown lines, but don't want to lose themselves”. I am not aware if these advertising campaigns will come to Australia, but they do seem to address the same issues in practice that we have here.
Seeking help is not just for women any more either; treatments for Men are a growing area. Men do care about how they look. It’s a work thing and men like quick results. With men, I start with simple and quick treatments, and I can use our medicines to provide a softer, not noticeable but effective results.
Back to the survey now – more than 70 percent of respondents report the use of technology made them see that their facial appearance looks older than they feel – that seems about right to me, we all feel younger than we are!
Locally, increasing use of social media and ‘selfies’, by some of my patients, has created the ‘selfie referral’. More patients are coming in and showing me their photos on their smart phones to point out their issues and concerns.
Here are the main findings of the survey:
- 74 percent of respondents would be interested in treatments if they could obtain natural looking results
- 64 percent of respondents noticed the frown lines between their eyebrows as they age, first seeing these lines on average at age 34.
- 77 percent reported noticing frown lines on their friends, family and colleagues.
- 74 percent reported thinking about their face looking older one or more days a week.
- 70 percent become aware of their frown lines when they catch a glimpse of themselves in the mirror
- 56 percent become aware of their frown lines when they get ready in the morning.
Look at the summary infographic below. What do you think about these results and statistics?
Do they apply to you or your friends in any way? Please let us know by posting here or email...
We would be pleased to thoroughly consult you – that's what we do best – and answer any questions or allay any concerns you may have regarding non-surgical facial rejuvenation and body sculpting.
About the Break the Ice Survey
The Break the Ice Survey was conducted online by Wakefield Research on behalf of Galderma Laboratories, Inc. among a representative sample of 1,001 U.S. women ages 30-50 and 1,000 U.S. men ages 30-50, between February 12th and February 19th, 2016. The margin of sampling error at the 95 percent level of confidence is +/- 2.2 for the total respondents.